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As Facebook's user base continues to grow, it proves to be an excellent user acquisition channel for mobile apps. Claiming the title of the . If your goal is to drive mobile app installs, select the “App Installs” campaign objective when creating a new campaign. This campaign objective will help serve mobile app install ads to people in your target audience (more on this later) who are most likely to take this action. Facebook mobile app install ads are the most powerful and cost effective. (Late December is a great time to use this strategy because so many people get new . Facebook ads can help you get not only installs of your app, but re-engagement from people who have already downloaded it too. Learn how to promote your mobile app to new users and engage them to download the app with Facebook App Install ads. .